Run an audit of your site
Watch a simulated visitor try real tasks on your site and your competitors’, and see what to improve.
1Turn on Audit
On the project’s overview, choose Turn on Audit. It appears in the project’s sidebar.
2Add your site
Choose New audit and enter your site’s address. Pick up to five tasks for the visitor to try, such as finding the price or signing up, or describe your own.
3Choose competitors
Add the sites people compare you with, or choose Suggest competitors and pick from the list. Your plan sets how many you can compare with.
4Read the report
The first report is ready in a few minutes. It scores your site and each competitor on navigation, conversion, clarity, trust, speed, accessibility, search and mobile, and lists what to fix first.
5Look at the evidence
Each finding shows the screen where the visitor met the problem, with it outlined. The most important ones come with a mock-up of the fix. Open a journey to replay every step and read why the visitor did what they did.
6Run it again
Choose Run audit after you change your site, or set the audit to run every month or week (Pro and Business plans) to see whether the changes helped.