Audit report
shop.example vs 2 competitors
How each journey went, scored against the sites people compare you with.
- You
- 72
- Best rival
- 81
- Fixes
- 9
Illustrative interface with sample data.
All services
See it as visitors do · Audit
Watch a visitor try your site. Then fix what got in the way.
A browser plays a first-time visitor on your site and your competitors’, tries real tasks like finding the price or signing up, and shows what to improve with screenshots and mock-ups of the fix.
- Real tasks, tried in a browser
- Scored against competitors
- Speed, accessibility and search checks
- Mock-ups of the fixes
Works with
- Chromium
- Claude
- Core Web Vitals
- WCAG 2.1 AA
- axe-core
- Mobile layout
- robots.txt
See it as visitors do
An honest first visit, every time you ship.
Real tasks
A visitor tries to understand what you offer, find the price, sign up or get in touch, clicking and typing like a person would.
Against your competitors
The same tasks run on the sites people compare you with, so every score has a benchmark. Audit can suggest who they are.
Measured, not guessed
Load speed, layout shift, accessibility, search basics and phone layout, measured in the browser alongside the journeys.
Fixes you can see
Each finding outlines the problem on a screenshot, and the most important ones come with a mock-up of the fix.
Inside Audit
What you can do
A closer look at what Audit does, grouped by the work it supports.
Journeys
Tasks people actually do
Up to five tasks per audit, from a list or in your own words.
- Simulated visitorsA browser reads each screen, decides what to do next and explains why, step by step, until it succeeds or gives up.
- Friction logEvery moment that slowed the visitor down: confusing labels, missing information, pop-ups in the way, too many steps.
- ReplayEach journey’s screens in order, with the element clicked outlined and the visitor’s reasoning beside it.
Scores
Where you stand
Eight scores per site, side by side with your competitors.
- Flow scoresNavigation, conversion, clarity and trust, judged from how the journeys went.
- Measured scoresSpeed (Core Web Vitals), accessibility (WCAG 2.1 AA), search basics and phone layout.
- Competitor comparisonThe same journeys and checks on up to five competitors, with suggestions for who they are.
Fixes
What to change first
Findings ordered by impact, with the effort each takes.
- Visual evidenceThe problem outlined on the screen where the visitor met it.
- Mock-upsA rendered mock-up of the improved section for the findings where a picture helps most.
- Scheduled auditsRun monthly or weekly to see whether changes helped.
A practical path through Audit
Add a site. Pick the tasks. Read the report.
A short wizard sets up the audit; the first report is ready in a few minutes.
- Add your siteEnter its address and choose the tasks a visitor should try.
- Choose competitorsAdd the sites you’re compared with, or pick from suggestions.
- Read the reportScores, the comparison, each journey replayed, and what to fix first.
Safety and accountability
A polite visitor.
Audits visit public pages only, honour robots.txt, never submit forms that buy or sign up, and use obviously fake details.
- Public pages only
- Honours robots.txt
- Never submits a purchase or sign-up
- Fake test details
- A clear user agent
- At most two pages a second
Better together
Works with the rest of BuildPusher.
- Deploy: Run an audit after a release to see whether the change helped.
- Analytics: Compare what the audit found with where real visitors drop off.
- Monitoring: Speed and errors in production alongside what the audit measured.
Build and shipDeployRelease from Git to your own servers, with previews, approvals and a recovery point for every deploy.Servers you ownInfrastructureCreate servers in your own cloud accounts, host websites on them, and keep them backed up.Understand productionMonitoringUnderstand uptime, application behaviour and incidents across every environment you run.Understand your audienceAnalyticsSee how visitors find your site, what they read, and which visits turn into outcomes.Protect what you runSecurityScan your apps, servers and domains for vulnerabilities, leaked secrets and attacks, and fix what matters first.
Good to know
Straight answers about Audit.
Does it need access to my site?
No. Audits visit your public pages like any visitor. Nothing is installed.
Will it sign up or buy things?
No. The visitor stops before submitting a sign-up, purchase or payment, and uses obviously fake details when a form needs them.
Is visiting competitors’ sites allowed?
Audits only open public pages, honour each site’s robots.txt, go no faster than a person, and identify themselves in the user agent.
What does the visitor run on?
A headless Chromium browser on BuildPusher, driven by Claude, Anthropic’s AI model, which reads each screen and decides what to do next.
Part of BuildPusher
Start with Audit.
Every service has a free tier. Turn on the others when a project needs them, on the same account and bill.