Site overview
storefront.example · last 30 days
Traffic estimates beside sources, pages and goals.
Visitors
1,248
- Visitors
- 1,248
- Top source
- Search
- Conversions
- 37
Illustrative interface with sample data.
All services
Understand your audience · Analytics
Understand the work your website is doing.
A privacy-friendly view of visitors, pages, sources and goals, with the depth to explore paths, retention and revenue when you need it.
- No cookies
- Works on its own: any site, no server needed
- Custom ranges, comparisons and segments
- Funnels, paths and retention
- Email and Slack reports
↑ 12%
Works with
- Cookieless
- Standalone
- UTM campaigns
- Ad spend and ROAS
- Goals and funnels
- Core Web Vitals
- Google Search Console
- Google Analytics import
- Slack
- BigQuery
- Looker Studio
- CSV exports
Understand your audience
Useful audience answers without a noisy dashboard.
Traffic at a glance
Visitors, pageviews, time on page and scroll depth, compared with the period before or last year.
Channels, places and campaigns
See which channels, sources, countries and cities visitors come from, and what they read.
Goals tied to outcomes
Goals, funnels, revenue and items sold, with custom properties to break them down.
Changes beside traffic
Releases from Deploy are listed with the period they fall in.
Inside Analytics
What you can do
A closer look at what Analytics does, grouped by the work it supports.
Reports
See how people arrive and what they read
The channels, sources, campaigns and pages that shape a visit.
- TrafficPages, channels, sources, campaigns (with term and content), countries, regions, cities, devices, screens, browsers and versions.
- Any periodCustom date ranges, compared with the period before or the same period last year, with saved segments.
- EngagementTime on page and scroll depth for each page, and real visitors’ page speed (Core Web Vitals).
- Search termsConnect Google Search Console to see which searches bring people in.
Explore
Go deeper when you need to
Answers a simple dashboard can’t give, without leaving it.
- Goals and funnelsConversion goals on pages or events, funnels that show where people drop off, and revenue.
- PathsWhere visitors came from and went next, one page at a time.
- InsightsThe pages, channels and places that changed most, in plain sentences.
- Properties, items and retentionBreak events down by your own properties, see items sold, and follow weekly retention.
- Ad spendImport what your ads cost to see cost per conversion and return on ad spend for each campaign.
- Attribution, clicks and formsFirst- and last-touch credit for conversions, click maps, and the form field people give up on.
- A/B testsSplit visitors between variants and see which one wins your goal, with lift and statistical significance.
Share
Keep the whole team in the loop
Numbers where people already look.
- Reports and alertsWeekly or monthly reports and CSV exports, an alert when traffic spikes, and another when a day is far from normal.
- Shared and embedded reportsA read-only link, with or without a password, that you can also embed on another site.
- Your data, your wayCSV exports, the API, a Looker Studio connector, a Google Analytics import, and nightly raw exports ready for BigQuery.
Privacy
Learn from trends, not people
Useful numbers without building a profile of anyone.
- No cookiesVisitor hashes rotate daily, so nobody is followed from one day to the next. Retention is opt-in.
- A small trackerOne script, the same /tracker/v1.js as before, that you can serve from your own domain.
A practical path through Analytics
Measure. Explore. Learn.
Turn a website into reports your team can use to make its next decision.
- Add a websiteCreate a site and add the one-line tracker.
- ExploreChoose any range, compare it, and follow paths, funnels and segments.
- Measure outcomesDefine goals, and see which releases came before a change.
Safety and accountability
Keep collection and reporting clear.
Analytics reports useful website trends without cookies or cross-site profiles.
- No cookies
- Daily-rotating visitor hashes
- No cross-site profile
- Per-plan retention
- Roles and audit history
- Exports on request
Better together
Works with the rest of BuildPusher.
- Deploy: Releases are listed beside the traffic in the same period.
- Monitoring: Incidents sit beside the traffic they affected.
Build and shipDeployRelease from Git to your own servers, with previews, approvals and a recovery point for every deploy.Servers you ownInfrastructureCreate servers in your own cloud accounts, host websites on them, and keep them backed up.Understand productionMonitoringUnderstand uptime, application behaviour and incidents across every environment you run.Protect what you runSecurityScan your apps, servers and domains for vulnerabilities, leaked secrets and attacks, and fix what matters first.See it as visitors doAuditWatch a simulated visitor use your site and your competitors’, and see what to improve, with pictures.
Good to know
Straight answers about Analytics.
Do I need a cookie banner?
The tracker sets no cookies and stores no personal data unless you switch on retention, which keeps a random ID in the browser. Check your own obligations with your advisers.
Does the tracker address change?
No. Sites keep using /tracker/v1.js, or serve it from their own domain through a proxy.
Can I bring my Google Analytics history?
Yes. Connect Google Analytics 4 and import the days before your site started sending data here.
Part of BuildPusher
Start with Analytics.
Every service has a free tier. Turn on the others when a project needs them, on the same account and bill.