Funnels
See how many visitors take the steps you care about, in order, and where they drop off.
1Add a funnel
Analytics → Funnels → Add a funnel. Funnels belong to a site, so pick the site at the top of the page first. Name the funnel after what visitors are trying to do, such as Checkout or Sign-up.
2Choose the steps
Add two to six steps. Each is a page (matching it exactly or by how its path starts) or a custom event you send.
3Read it
A visitor counts at a step once they’ve done every step before it, in order, over the last 30 days. Each step shows how many made it and the share who carried on; the hatched area is who dropped off, and the biggest drop is called out.