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BuildPusher is the simpler, cookieless alternative to Google Analytics

Google Analytics is Google’s free, full-featured web and app analytics, with deep reporting and Google Ads integration. BuildPusher puts deploys, servers, monitoring and analytics in one account.

No card to start. Every service has a free tier.

Google Analytics is deep, cookie-based marketing analytics. BuildPusher is simple, cookieless analytics beside your releases.

BuildPusher and Google Analytics at a glance
BuildPusherGoogle Analytics
FocusClear traffic reports beside your releasesDetailed marketing and app analytics
CookiesNoneUses cookies
How you payFree tier, then by pageviewsFree (with a paid enterprise edition)
ReportsOne page, plus Explore when you need itMany reports and custom explorations
AdsImport or connect ad spend for return on ad spendDeep Google Ads integration

Who should choose which?

Choose BuildPusher if…

You want deploys, the servers they run on, monitoring and analytics to work together, on one bill.

  • No cookies and no personal data by default, and far simpler reports. Check with your advisers, but many sites don’t need a consent banner for it.
  • Your releases sit beside the traffic, in the same account that deploys and monitors the site.
  • Bring your history with you: import a GA4 property’s daily data in a few clicks.

Choose Google Analytics if…

You rely on Google Ads, audiences and cross-device reporting, and want analytics tied into Google’s marketing tools.

  • Free at large volumes, with deep Google Ads and audience integration.
  • Cross-device and app analytics in the same property.

3 reasons teams choose BuildPusher over Google Analytics

  1. 1

    No cookie banner for analytics

    No cookies and no personal data by default. Check with your advisers, but many sites don’t need consent for it.

  2. 2

    Reports people actually read

    One clear overview, with paths, retention, attribution and A/B tests in Explore when you need more.

  3. 3

    Your history comes with you

    Import a GA4 property’s daily data in a few clicks, then keep both running while you compare.

Try BuildPusher: analytics without the busywork

Site overview

storefront.example · last 30 days

Sample report

Traffic estimates beside sources, pages and goals.

Visitors

1,248

↑ 12%
Visitors
1,248
Top source
Search
Conversions
37

Illustrative interface with sample data.

Sample data, for illustration.

What’s included in each

FeatureBuildPusherGoogle Analytics
Channels, campaigns and goalsYesYes
Funnels and path explorationYesYes
Raw data in BigQueryYesYes
Cookieless by defaultYes—No
FeatureBuildPusherGoogle Analytics
Releases marked on the chartYes—No
Uptime and error monitoringYes—No
Google Ads audiences—NoYes

What’s alike

  • Channels, campaigns, goals, funnels, path exploration, retention cohorts and e-commerce item reports.
  • Raw data you can analyse in BigQuery.

Switching is easier than you think

Three steps, with nothing to rebuild by hand.

  1. Step 1

    Add your site under Analytics → Sites

  2. Step 2

    Choose Connect Google Analytics to import your GA4 history

  3. Step 3

    Add the one-line script and recreate your goals

Read the step-by-step guide

Run analytics without the overhead.

Every service has a free tier. Paid tiers: Analytics from $9 a month. The free tiers of every other service come with it, on one bill.

What else you should know

Google Analytics is a trademark of its owner. This page is based on their public information as of September 2026; products change, so check their site for the latest.

Add your site under Analytics → Sites. Choose Connect Google Analytics to import your GA4 history. Add the one-line script and recreate your goals. You can run both side by side while you compare, then remove Google Analytics when you’re ready.

Channels, campaigns, goals, funnels, path exploration, retention cohorts and e-commerce item reports. Raw data you can analyse in BigQuery.

You rely on Google Ads, audiences and cross-device reporting, and want analytics tied into Google’s marketing tools. Free at large volumes, with deep Google Ads and audience integration. Cross-device and app analytics in the same property.

Every service has a free tier. Paid tiers: Analytics from $9 a month. Each is a line on the same bill, and servers are billed by your cloud provider.